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H&M Communications Specialist / Press Officer

  • H&M
  • Amsterdam
  • 16 juli 2021
  • Website
  • Soort functie: Communications Specialist / Press Officer | Werkervaring: | Fulltime


As a Communications Specialist/Press officer you will contribute to strengthen, develop and protect the H&M brand in a trustworthy way. You will collaborate with stakeholders to ensure a consistent communication strategy and messages. You maintain and develop relationships with relevant key media and other stakeholders. You are able to work proactively with relevant news stories and reactively to identify potential and active crisis situations while working closely with your local, regional and global teams.


  • Build trust & develop H&M’s local general media picture together and proactively pitch news from H&M in selected focus areas.
  • You manage local reactive media relations (press telephone and mail), and secure that the global communications and media policies are being followed locally.
  • You act as local spokesperson in selected topics
  • Responsible for communicating H&M messages externally and internally in communications issues, together with HO and the Communications & PR. Management
  • Responsible of adapting and quality proofing press releases, including creating local press releases when relevant
  • Collaborate with local customer service team in local communications on social media.
  • Crisis Management in collaboration with PR & Communications Management
  • You support Communications activities within areas such as fashion, expansion, innovation, sustainability & employer branding.


  • You have a strong passion for communication with a reactive and proactive mindset.
  • A formal education within Communication, Marketing (or similar) is meriting – if not at several years’ experience from similar positions and/or within PR/Communications.
  • You have a strategic mindset and strong planning and prioritizing skills.
  • You have excellent communication skills, including fluent written and spoken Dutch and English.
  • You are an excellent relationship builder.
  • Fluent in Microsoft Office – Word, Powerpoint.
  • Strategic experience in Corporate & Fashion PR, Internal & Crisis Comm.
  • Proven track results in building &/or protecting the brand through PR & media relations.
  • Experience in high level media analysis.
  • Meriting with competence within digital/tech and/or omni ways of working.
  • You are fluent in Dutch and English.


Please apply online with your CV and motivation letter as soon as possible but no later than 26th of July. If you have any questions please reach out to Natascha Poncia at Natascha.poncia@hm.com.  We look forward to hearing from you!

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