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Hunkemöller Head of Marketing & Communications

  • Hunkemöller
  • Hilversum
  • 28 januari 2020
  • Website
  • Soort functie: Head of Marketing & Communications | Werkervaring: Meer dan 5 jaar | Fulltime


Hunkemöller strives to be a much-loved, global and social brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona "Shero" sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2019, which underlines our people initiatives and achievements.


Hunkemöller’s looking for a fashion-minded, highly strategic & inspiring Head of Marketing and Communications (m/f), who shares our ambitions and values. Ready to inspire team, be a key driver when it comes to change, innovation & trends in brand, -comms, digital and production? Then read on & apply! This role is based in our international HQ in Hilversum near Amsterdam (NL). From here we develop our overall strategy to become a “global, social & much-loved brand”, our design-led products & true Omni Channel customer experience that we deliver to customers around the world in over 900 stores & 21 countries.

In the role of Head of Marketing & Communications you'll report to the Global Marketing & Communications Director who sits in the Trading Board, and will be part of the Business Leadership Team. On a daily basis, you'll manage directly the Managers leading all topics around Media planning, Social Media, Content & PR, Traffic & Production. You'll also work closely with the Director to lead the Marketing Operations, VM and CRM team.

Your role is to define & lead the development and execution of a cohesive 360 marketing strategy across all markets, that consistently builds the Hunkemöller brand across all consumer touch points, making sure Hunkemöller becomes the most inspiring and social global brand. You'll be the "brand police", managing the image of the Hunkemöller brand to ensure that this fits within the Hunkemöller vision and ensure all marketing activities are evaluated and shared within the organisation.

You'll be the linking pin in the group of our Hunkemöller 'head of departments'; fully focused on driving brand consistency, alignment, innovation & engagement; having close contact with the Omnichannel team, Design & Buying teams, Finance teams. Towards the leadership board, you'll have high visibility & make an impact on decision making when it comes to Marketing & Communication.

For our key partners outside the organization, you're main point of contact when it come to broader brand & comms decisions.  

The right candidate brings these competencies:

  • Truly loves customer-centric brand activation and communication
  • Strategic and conceptual thinking
  • Analytical mindset
  • Ability to work cross functionally with strong communication skills
  • Excellent organising and planning skills
  • Coaching and managing direct reports (overall team around 20 people with direct and indirect reports combined)
  • Team player who is a source of energy and inspiration
  • Flexible work attitude with the ability to respond to changing and fast-growing business (not a 9 – 5 attitude); quick problem-solving attitude
  • Fashion-minded & creative thinker.

Requirements for this job:

  • Experience: minimum of 7 years of brand marketing and communication experience (of which more than 3 years in retail marketing role); proven track record in running marketing departments, preferably in Fashion or Retail
  • Knowledge of/and experience in media buying & media landscape/social media marketing/online advertising/PR and Operations
  • Knowledge & experience working with Google Analytics, FB/social analytics, Brand KPI Research
  • Education level: university (i.e. social media/marketing/communications)
  • Languages: Fluent English, additional languages are a plus


Apply with your CV or LinkedIn URL only - we're looking forward to your application!