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For the past 12 years, Ebeltoft Group had been tracking innovative retail concepts across the globe. Many factors are pushing retailers to accelerate the rhythm of their reinvention: digitalization and retail-tech creativity; new, more horizontal relationships between brands and customers; and the surge toward radical differentiation in stagnating markets.
In addition to new game-changing retailers developing disruptive formats, more traditional retailers have launched reinvention as well. The 26 member companies of Ebeltoft Group witness this through consulting projects across all regions, formats and industries. Retailers are racing to create new formats, offer new added values and explore new frontiers. Retail Innovations highlights a selection of these bold initiatives.
What Retail Innovations also does is demonstrate the intimate involvement of the customer in the innovation process. If technology remains a major driver for innovation, it must be applied usefully to serve consumer needs. Most of the innovations showcased in this issue rely on a deep, intimate understanding of how people live, dream and shop.
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