Naïf E-Commerce Manager

When Jochem and Sjoerd both became dads for the first time in 2013, they realized that baby care products were full of harmful ingredients. Driven to make a change, Naïf was born.

"Every human is naturally born naive: pure, honest and innocent. We want to keep it that way."
– Jochem Hes en Sjoerd Trompetter, founding fathers Naïf.

Our mission is to change the world of personal care, and to protect and care for the environment that our children (and their children) will live in at all costs. So we choose to make personal care products that are mild for sensitive skin and less harmful for our planet. We were the first brand to introduce plastic-free wet wipes in the Netherlands, and we actively campaign against the use of microplastics in personal care products.

We have everything you need for your baby, from diaper cream to plastic-free wipes, shampoo and even sunscreen. The sensitive baby skin doesn’t need a lot if you ask us, and definitely no bad stuff. That’s why Naïf products are made with natural ingredients, and without mineral oils, microplastics or SLES. We choose high quality ingredients because your baby only deserves the best. Good care, worry-free.
 

As E-Commerce Manager at Naïf, you play a significant role in transforming the world of personal care. Naïf is growing rapidly, and online there is still much room for further professionalization and international expansion. You identify growth opportunities and set our strategic directions and are responsible for all our online channels (Bol, Amazon, Wehkamp, Plein, and naifcare.com, that count for more than 20% of our revenue). You create annual plans, determine the online assortment, and oversee in-platform ads, lead generation & newsletters (CRM), the promotion calendar, and the development roadmap of naifcare.com. While development knowledge is not a strict requirement, you should have a vision on how we can improve our site.

Additionally, you ensure the daily execution of your plans. Your team consists of 4 reports. At Naïf, all team leads are 'working frontmen/woman': You provide the team with a clear structure and task division, but you are also not afraid to roll up your sleeves. On one hand, you need an inspiring and coaching leadership style, but you must also be entrepreneurial, self-starting, and pragmatic.

What will you do?

• You are P&L end responsible for all online channels, including Bol, Amazon, Wehkamp, Plein, and naifcare.com.
• You analyze data and identify growth opportunities on current and new channels. Together with your colleagues from the sales team and the marketing team, you develop and create the annual plan.
• You set clear objectives for your team regarding conversion, traffic, revenue forecasting, AOV, attracting new customers, and revenue & profitability, and you report your progress monthly to the MT.
• You facilitate a close collaboration between marketing and sales, as these functions converge most on your channels.
• You ensure an efficient execution and communication of the plans, in cooperation with our partners and internal stakeholders. You dive into data, understand trends based on your analyses, and professionalize our account management.
• You manage a team of 4 direct reports and coach them in achieving their objectives and personal growth.
• You play a crucial role in the organization by fostering a culture of innovation and responsibility within the commercial team and encouraging them to achieve goals.

What will you bring?

You live our core values: You are honest, curious, open-minded, and straightforward. You are creative, dream big, and prioritize people. You take responsibility, even when things go wrong, and share what you learn with others.

• You have proven experience (6+ years) in an E-Commerce role, either at a platform (Coolblue, Bol, Amazon) or a D2C brand, preferably in a fast-growing environment.
• You are results-oriented, with a strong track record in achieving (and exceeding) sales targets and establishing new partnerships.
• You possess excellent communication, negotiation, and analytical skills, and have a coaching leadership style.
• You are an analytical thinker with the ability to develop and execute innovative sales and channel strategies, supported by data.
• You are passionate about our mission and want to help us turn the personal care industry upside down.
• You hold a Master’s degree or equivalent experience.
• You are fluent in English; Dutch, French and German are a plus.
   

At Naïf, we aim to change the world of personal care. It can and must be done better as 9 out of 10 personal care products still contain plastic. We believe in a world where only the best ingredients are used for baby skin and where microplastics are no longer found in a baby's bath or care routine. Working at Naïf is not just a job; you truly can contribute to a change in the world of personal care! And the job comes with:

• An unique opportunity to use your product management experience for the good and make a positive impact.
• Working in a start-up culture full of energy, impact, freedom, and a motivated team.
• A beautiful office to work from, located near the beach of Scheveningen, along with remote working possibilities.
• At least 25 vacation days per year on a full-time basis (but we don’t keep track).
• A competitive salary package.
• A discount on a gym membership at OneFit.
• An annual impact and volunteer day and inspiration sessions from sustainability pioneers.
• We love to celebrate successes and organize many fun team activities together. Last year we went to Texel together and this year we celebrate Christmas in Cologne.
   

Are you interested in working for a company where we work every day to improve the world? At Naïf, everyone is welcome to apply, regardless of your background, gender, age, or beliefs. We find it important to have a diverse team so that we can learn from each other and bring different perspectives. It’s about what you can contribute and who you are as a person, not where you come from or what you look like.

So, are you enthusiastic, motivated, and want to be part of our team? Don’t hesitate; we can't wait to hear from you!